In this latest CM Haruyama, 11 Nogizaka46 member performances namely Akimoto Manatsu, Hori Miona, Ikuta Erika, Inoue Sayuri, Matsumura Sayuri, Nishino Nanase, Saito Asuka, Sakurai Reika, Shiraishi Mai, Takayama Kazumi and Wakatsuki Yumi turn into a handsome man who is cool with wearing a man's suit as well as a short hair wig.
This CM BGM uses the new song Nogizaka46 to be released next April, 'Synchronicity [シ ン ク ロ ニ シ テ ィ]'. On this new song, Shiraishi commented, "This song is a fun song.", While Matsumura commented, "A perfect song for spring."
The new CM Haruyama will be broadcast on 51 national stations (except Hokkaido) on February 9, 2018.